CA Christopher Abarca

2025-2026 / Branding / Apparel / Event

Rotary Hawaii Big West

Branding and apparel for a regional Rotary Hawaii initiative, designed for event visibility, group identity, and flexible use.

Group of people gathered outdoors at an event.
Role

Creative direction and graphic design

Client

Rotary Hawaii

Medium

Apparel, Event graphics, Identity system

Location

Hawaii

Images

5 visual moments

Crowd at an event with lights and atmosphere.
01 Event visibility guides scale, contrast, and apparel graphics.
Blank shirts hanging on a rack.
02 Apparel applications need to work as a group system.
Printed materials and paper samples on a desk.
03 Printed collateral supports event communication.

Visual system

Each project gets room for atmosphere, detail, process, and final work.

The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.

People gathered at a community event.
The system supports civic presence and group recognition.

Brief

Create branding and apparel for a Rotary Hawaii regional initiative that needs to work across events, groups, and printed materials.

Concept

The direction focuses on recognition at a distance, clear event hierarchy, and apparel that feels unified without becoming overly formal.

System

The project can include apparel graphics, event marks, print collateral, digital announcements, and badge-style identity elements.

Outcome

This page should show how event branding can bring people together while staying practical to produce.

Image archive

5 selected visual moments

Crowd at an event with lights and atmosphere.
01 Event visibility guides scale, contrast, and apparel graphics.
Blank shirts hanging on a rack.
02 Apparel applications need to work as a group system.
Printed materials and paper samples on a desk.
03 Printed collateral supports event communication.
People gathered at a community event.
04 The system supports civic presence and group recognition.
Group collaborating together around a table.
05 Flexible assets help the initiative communicate across audiences.

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