Longs Drugs Brand Revival
A completed, fully live CVS Health brand revival for Longs Drugs, rebuilding the voice and system around the existing wordmark.
Work archive
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A completed, fully live CVS Health brand revival for Longs Drugs, rebuilding the voice and system around the existing wordmark.
A custom retail typeface for Longs Drugs, built for everyday clarity while making ʻŌlelo Hawaiʻi support a default part of the brand system.
An end-to-end client brand program that turned a broad product idea into an affordable Hawaii eco-goods line.
A local pet-products identity and packaging system built around playful primary color, real ingredients, and pet owners who treat animals like family.
A flexible jewelry identity and packaging direction for casual plated pieces, boutique displays, and more elevated solid jewelry offerings.
A student media and program rebuild that grew from hands-on design into creative leadership, team management, app growth, events, and a stronger financial position.
A focused 2026 launch website that helped a new Bellevue breast-imaging center get online quickly, communicate a more comfortable imaging option, and begin accepting patients.
A local Hawaii incontinence-care packaging direction for Wai Shield, designed to feel clear, discreet, and easier to shop in-store.
A micro-brand and merchandise system created for KTUH Radio's 2023 fundraising and donation campaign.
A Dreams of Progress event campaign for Rotary's Big West districts, built across signage, apparel, and a storytelling gift system.
Two identity studies made between 2021 and 2025: an expressive salon rebrand for Kelly Lui and a premium mobile-detailing concept for Autolux.
A Paper Palaces editorial study inspired by Shigeru Ban's modular paper structures, built as a poster, booklet, and tearable card system.
A For Fun's Sake exhibition campaign for the late Akira Toriyama, focusing on his early creative path through print, merchandise, badges, and an app.
A 2024 identity pitch built around wayfinding, collective care, and the Reproductive Justice Fund of Hawaii's work helping people navigate barriers to abortion access.
Selected print, editorial, advertising, type, and illustration studies from 2019–2024, gathered as an evolving record of earlier work.
A curated archive that clearly separates photographs I made from images by other photographers where my role was editing and color only.
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