Island Living Eco Goods

Brief

The client came to me with a broad idea to make a new product line. I led the direction toward an affordable eco brand rather than another general household-goods brand, then developed and pitched naming directions for trademark review, built the identity and packaging system, and worked directly with the client and factory to develop the physical line.

Concept

The need was clear: Hawaii did not have a locally made eco goods line that felt accessible, useful, and visually connected to island living. I wanted the brand to balance two ideas: recognizable eco cues like greens, plants, and natural materials, and the feeling of bright sunny Hawaii days.

The wordmark was kept modern and legible, with small curves added to soften the blocked type and quietly reference the recycling triangle. That detail helped the identity feel more natural without losing the clarity of a practical retail brand.

System

The packaging language centers native and familiar Hawaii plant forms: monstera leaves, banana leaves, hibiscus, and plumeria. Rich greens and vibrant green-to-yellow gradients own most of the visual field, while a bright yellow-to-burnt-orange focal point balances the product logo and gives the line a warmer shelf signal.

Outcome

The final direction gives the client a clear eco position and a flexible package system that can expand across cups, plates, bowls, trays, household paper, storage bags, cutlery, and compostable containers while still feeling local, recognizable, and affordable.