CA Christopher Abarca

2025-2026 / Packaging / Identity / Art Direction

Island Living Eco Goods

Branding and packaging for an eco-products line built around clean utility, local warmth, and shelf clarity.

Hands holding green plant leaves in natural light.
Role

Art direction, identity, and packaging

Client

Island Living

Medium

Packaging, Brand system, Product photography

Location

Hawaii

Images

5 visual moments

Natural retail goods and produce in a market setting.
01 Shelf behavior shaped the hierarchy and color system.
Paper textures and printed design materials.
02 Packaging materials keep the system tactile and approachable.
Fresh green produce arranged in a market.
03 Natural color cues are used as accents, not decoration.

Visual system

Each project gets room for atmosphere, detail, process, and final work.

The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.

Produce arranged by color in crates.
Product families use color groups for quick recognition.

Brief

Create a brand and packaging language for eco products that feels local, useful, and easy to navigate.

Concept

The system uses natural color, simple packaging hierarchy, and product-family logic to avoid looking generic.

System

Packaging, labels, iconography, product photography, and retail touchpoints should feel like one family.

Outcome

This page should highlight the balance between sustainability cues and clear commercial packaging.

Image archive

5 selected visual moments

Natural retail goods and produce in a market setting.
01 Shelf behavior shaped the hierarchy and color system.
Paper textures and printed design materials.
02 Packaging materials keep the system tactile and approachable.
Fresh green produce arranged in a market.
03 Natural color cues are used as accents, not decoration.
Produce arranged by color in crates.
04 Product families use color groups for quick recognition.
Food and ingredients arranged on a light surface.
05 The system balances natural cues with clean brand structure.

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