Longs Drugs Brand Revival
A comprehensive Longs Drugs revival that reshaped an established Hawaii staple into a modern local brand system across guidelines, web, retail, campaigns, and social touchpoints.
Graphic design / creative direction / digital development
Brands, identities, and visual systems built to hold together in the real world.
Practice
Collaborative brand systems for every place a message has to show up.
I work best in collaborative efforts across fields. When a brand or company needs to show up in more than one place, I get excited by the problem of making a campaign or product fit on a screen, in print, and in a store while still carrying the same recognizable message.
Approach
Balance, storytelling, restraint, texture, and atmosphere.
I care about balance and storytelling because it makes the work useful and lasting. Living around the globe has given my work a sense of transition, boldness, texture, and atmosphere without leaning on obvious visual cliches.
Featured work
Selected work across identity, campaigns, packaging, type, environments, and digital products.
Island Living Eco Goods
A local eco goods identity and packaging system built around affordable everyday products, native plant imagery, and a bright island color language.
Hana Paw Pet Goods
A Hawaii pet-products brand developed with Aloha Gourmet to make happy, healthy pet care feel playful, clear, and trustworthy.
Hoku Lei Jewelry
A jewelry brand and packaging direction developed for JC Jewelry, balancing store security, boutique presentation, and a trusted gift-ready reveal.
Manoa Now Identity
A Manoa Now identity and campaign rebuild that helped reestablish the student media program's public presence, student interest, clientele, and revenue after the pandemic.
Toriyama Early Works Exhibition
A self-initiated exhibition concept for Akira Toriyama's early work, using a strict black, white, and gold palette to build a coordinated visitor campaign.
Work archive