2025-2026 / Identity / Web / Brand
Longs Drugs Brand Revival
A refreshed identity and website direction for a Hawaii retail brand with deep local recognition.
Creative direction, identity, web, and production
Longs Drugs
Brand system, Website, Retail graphics
Hawaii
5 visual moments
Visual system
Each project gets room for atmosphere, detail, process, and final work.
The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.
Brief
Refresh the Longs Drugs brand and website in a way that respects local familiarity while making the system easier to use across digital, retail, and promotional touchpoints.
Concept
The direction keeps the brand recognizable while tightening typography, hierarchy, image treatment, and page structure.
System
The project can include identity rules, web page modules, promotional layouts, retail graphics, and digital navigation patterns.
Outcome
This case study should show how an established brand can feel clearer and more current without losing the equity people already recognize.
Image archive
5 selected visual moments
Related work
