2025-2026 / Typography / Identity / Retail
Longs Sans
A sans serif typography study built to support retail signage, promotional messaging, and digital utility.
Creative direction, identity, web, and production
Longs Drugs
Typeface study, Signage, Digital type system
Hawaii
5 visual moments
Visual system
Each project gets room for atmosphere, detail, process, and final work.
The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.
Brief
Develop a sans serif typography direction that can support the Longs Drugs brand across signage, web, promotions, and everyday retail communication.
Concept
Longs Sans is built around clarity, sturdy proportions, and a familiar retail voice.
System
The case study can show specimens, display sizes, body copy tests, signage use, and interface examples.
Outcome
This page should make the type study feel like a real brand asset, not just a lettering exercise.
Image archive
5 selected visual moments
Related work
