2025-2026 / Packaging / Healthcare / Identity
Wai Shield Care
Branding and packaging for incontinence care products, built around dignity, clarity, and calm shelf communication.
Art direction, identity, and packaging
Wai Shield
Packaging, Brand system, Retail graphics
Hawaii
5 visual moments
Visual system
Each project gets room for atmosphere, detail, process, and final work.
The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.
Brief
Create a brand and packaging system for incontinence products that communicates care, trust, and product clarity.
Concept
Wai Shield Care uses calm color, clear product hierarchy, and restrained typography to make sensitive product decisions easier.
System
The project can include naming, packaging fronts, product-family color logic, claims hierarchy, and retail display behavior.
Outcome
This page should show how packaging can be sensitive, useful, and visually confident at the same time.
Image archive
5 selected visual moments
Related work
