2025-2026 / Packaging / Identity / Illustration
Hana Paw Pet Goods
A friendly pet-products brand and packaging system with a warm voice, practical shelf hierarchy, and flexible product families.
Art direction, identity, and packaging
Hana Paw
Brand system, Packaging, Retail graphics
Hawaii
5 visual moments
Visual system
Each project gets room for atmosphere, detail, process, and final work.
The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.
Brief
Build a pet-products brand that can work across packaging, retail displays, and customer-facing product information.
Concept
Hana Paw uses a warm visual voice with clear packaging hierarchy so the brand feels friendly without becoming childish.
System
The system can include product families, labels, icons, color coding, packaging fronts, and retail graphics.
Outcome
This case study should show how personality and utility can work together in consumer packaging.
Image archive
5 selected visual moments
Related work
