Christopher Abarca

2025 / Packaging / Identity / Illustration

Hana Paw Pet Goods

A local pet-products identity and packaging system built around playful primary color, real ingredients, and pet owners who treat animals like family.

Hana Paw pet food and treat packages arranged as a colorful product family on a warm studio background.
Role

Brand direction, naming, identity, packaging, and production development

Client

Hana Paw

Project

Client brand development

Scope

Positioning, naming pitches, identity, packaging, and factory coordination

Medium

Brand system, Packaging, Retail graphics

Location

Hawaii

Hana Paw package mockup lineup using the yellow, blue, green, red, and small red bag front artwork.
01 Individual bag artwork is translated into a consistent mockup family for meal bags, jerky, and treats.
Hana Paw Kauai Wowie kitty chow package beside a cat, red bowl, and scattered kibble.
02 The cat food lifestyle mockup keeps the cat-specific package artwork instead of borrowing from the blue dog food SKU.
Hana Paw color schemes and packaging study board with source bag artwork, extracted palettes, draft fronts, and hierarchy notes.
03 The square study board pulls color systems from the provided bag designs and maps them into package-front studies.

Family-first pet care

The brand treats pets as family without losing the clarity needed on a retail shelf.

Hana Paw uses energetic primary colors, friendly packaging, and direct product hierarchy to speak to owners who want real food, organic ingredients, and safer everyday care products.

Hana Paw packaging process table with dielines, color studies, source package designs, pet photo tests, and ingredient cutouts.
Process boards show how the individual package designs extend into dielines, color exploration, and ingredient/photo tests.

Brief

The client came to me with a broad idea for a local pet-products line. I helped shape the product direction, developed and pitched names for trademark review, created the identity and packaging system, and worked directly with the client and factory as the line moved into physical product development.

Concept

I developed the name Hana Paw with Aloha Gourmet as a play on Pau Hana, the end-of-day phrase used in Hawaii for relaxing after work or school. The name suggests a last stop for pet goods: the product line a customer reaches for when they want real food, organic ingredients, and fewer chemicals in the products they bring home.

The visual direction uses energetic primary colors to allude to childhood playfulness. That helped the brand speak to pet owners who see their pets as more than companion animals: they are furry, four-legged children and part of the family.

System

The identity and packaging system is designed to extend across food, treats, training pads, grooming items, and other pet goods. Color, illustration, package hierarchy, and product naming all work together so the line feels friendly but easy to shop.

Outcome

The branding is playful, but the message stays clear: Hana Paw makes happy, healthy pets. The system gives the product line enough warmth for pet owners and enough structure to keep expanding as new products move into production.

Image archive

6 selected visual moments

Hana Paw package mockup lineup using the yellow, blue, green, red, and small red bag front artwork.
01 Individual bag artwork is translated into a consistent mockup family for meal bags, jerky, and treats.
Hana Paw Kauai Wowie kitty chow package beside a cat, red bowl, and scattered kibble.
02 The cat food lifestyle mockup keeps the cat-specific package artwork instead of borrowing from the blue dog food SKU.
Hana Paw color schemes and packaging study board with source bag artwork, extracted palettes, draft fronts, and hierarchy notes.
03 The square study board pulls color systems from the provided bag designs and maps them into package-front studies.
Hana Paw packaging process table with dielines, color studies, source package designs, pet photo tests, and ingredient cutouts.
04 Process boards show how the individual package designs extend into dielines, color exploration, and ingredient/photo tests.
Hana Paw product family tabletop scene with meal bags, training pads, grooming wipes, treats, bowl, leash, and color cards.
05 A broader product-family scene shows the packaging system working across food, care, treats, and pet accessories.
Hana Paw training pad package beside a resting dog on an orange studio background.
06 The training pad package adds a care-product supporting image to the Hana Paw system.

Related work

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