2025-2026 / Web / Apparel / Identity

KTUH Radio System

A website and apparel direction for a campus radio station with an independent voice and flexible cultural programming.

Microphone under stage light.
Role

Creative direction and graphic design

Client

KTUH Radio

Medium

Website, Apparel, Campaign graphics

Location

Honolulu

Images

5 visual moments

Atmospheric landscape with warm light.
01 Station identity balances local atmosphere and independent voice.
Musician playing guitar in performance lighting.
02 Music imagery shapes the apparel and campaign tone.
Laptop workspace for website design.
03 The website needs to serve schedules, shows, and station culture.

Visual system

Each project gets room for atmosphere, detail, process, and final work.

The case study format now supports a richer visual sequence, so project pages can behave more like designed stories than text pages with one cover image.

Audience and stage lights at a live event.
Event energy becomes a flexible visual layer.

Brief

Create a website and apparel direction for KTUH Radio that can support schedules, programming, events, and station merchandise.

Concept

The direction treats the station as a living cultural platform, with strong type, expressive imagery, and flexible apparel graphics.

System

The project can include web modules, show pages, schedule logic, merch graphics, and campaign templates.

Outcome

This case study should show how a radio brand can feel useful online and expressive in physical merchandise.

Related work

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