Christopher Abarca

2026 / Packaging / Healthcare / Identity

Wai Shield Bed Pads

A local Hawaii incontinence-care packaging direction for Wai Shield, designed to feel clear, discreet, and easier to shop in-store.

Photoreal Wai Shield bed pad package mockups with front-facing packs and a side-facing pack using the supplied design language.
Role

Brand direction, naming, identity, packaging, and production development

Client

Wai Shield

Project

Client brand development

Scope

Positioning, naming pitches, identity, packaging, and factory coordination

Medium

Packaging, Brand system, Retail graphics

Location

Hawaii

Photoreal upright Wai Shield bed pad package using the supplied blue package design and logo reference.
01 The primary package mockup tests the design as sealed retail film with realistic highlights, seams, and contact shadows.
Wai Shield bed pad packages arranged on a clean retail shelf with price rail.
02 Shelf mockups test the existing design at product scale while keeping the side-panel information on the narrow package face.
Closed Wai Shield bed pad package with a folded adult underpad in front, showing blue edging.
03 Material detail studies now show a sealed package with a folded adult-size pad, quilted absorbent surface, and blue perimeter edging.

Discreet care packaging

The package needed to be direct about use while helping the product feel less awkward to buy.

The direction moves away from generic, harsh care packaging by using water-inspired naming, clear product information, and calmer visual hierarchy for a local product now sold in Longs Drugs stores.

Photoreal design table scene with a Wai Shield package beside a printed die cut proof.
Design-table mockups connect the production artwork to the physical pack form without changing the core package language.

Brief

The client came to me with a broad idea for a locally produced bed-pad product. I helped shape the positioning, developed and pitched names for trademark review, created the identity and packaging direction, and worked directly with the client and factory to develop the physical product. Wai Shield is now sold in Longs Drugs stores.

Concept

Because these are incontinence-care products, I wanted the package to feel as discreet as possible while moving away from generic care packaging, including the bold black CVS Health packaging used for similar products.

The name Wai Shield is direct but local: wai means water, and the phrase water shield connects clearly to protection and product function.

System

The packaging uses clear typography to communicate what the product is and organize the accompanying information so customers do not have to feel awkward in the aisle or while carrying the product through the store.

The mockups focus on the hero package, shelf context, material detail, and design-table proof, keeping the product language calm and retail-ready.

Outcome

The final page presents Wai Shield as a local care packaging system that is practical, discreet, and easy to understand at shelf level.

Image archive

4 selected visual moments

Photoreal upright Wai Shield bed pad package using the supplied blue package design and logo reference.
01 The primary package mockup tests the design as sealed retail film with realistic highlights, seams, and contact shadows.
Wai Shield bed pad packages arranged on a clean retail shelf with price rail.
02 Shelf mockups test the existing design at product scale while keeping the side-panel information on the narrow package face.
Closed Wai Shield bed pad package with a folded adult underpad in front, showing blue edging.
03 Material detail studies now show a sealed package with a folded adult-size pad, quilted absorbent surface, and blue perimeter edging.
Photoreal design table scene with a Wai Shield package beside a printed die cut proof.
04 Design-table mockups connect the production artwork to the physical pack form without changing the core package language.

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